Hiring a professional to do anything typically isn’t cheap and web designers are no different. The cost of building a small website using a content management system (CMS) like WordPress can start at $4000 and go up from there.
Opportunity cost is one of the biggest factors in hiring a professional. Every website builder like Wix has a learning cure which can be substantial. It can take dozens of hours to learn how to use the software and then another few dozen hours trying to perfect your vision using it. That is time that can be spent engaging with your customers, growing your business and fulfilling your personal development goals.
A good web designer can take your vision and bring it to reality. They will work to get an understanding of your business and your customers and create a site that helps facilitate conversations with the goal of generating more revenue. A good web designer will work to make your site look unique without looking so different as to be confusing.
Hiring a web designer is the equivalent of hiring a good wedding photographer to take beautiful, artistic pictures that you will cherish the rest of your life.